Tripling Monthly Revenue in 90 days
Verra & Co.
Industry: Sustainable Skincare
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Problem
Verra & Co. was a small direct-to-consumer skincare brand that had plateaued after early success. They were doing around $12K/month in revenue but hadn’t grown in over 6 months. Their team felt like they were doing “all the right things” — ads, emails, influencers — but nothing was moving the needle.
The founders were overwhelmed, stuck in execution mode, and didn’t have time to assess what was actually working.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Our Approach
We started with a deep diagnostic session to understand the business from the inside:
Revenue Breakdown showed 80% of sales were coming from a single hero product
Ad Spend Audit revealed they were over-indexing on cold traffic with low ROAS
Customer Journey Mapping showed a complete drop-off after first purchase
Internal Workflows relied on too much manual effort — especially for fulfillment, customer service, and campaign scheduling
The business wasn’t broken — it was bloated, distracted, and unfocused.
The Solution
We built a 3-part game plan focused on tightening focus, automating intelligently, and building recurring revenue.
1. Refocused Offer Stack
Repackaged their hero product into a bundled kit with a 90-day subscription cycle.
Designed a new landing page focused entirely on this new bundle.
Removed distractions — no more pushing 6 SKUs at once.
2. AI-Powered Workflows
Used ChatGPT + Zapier to automate post-purchase email flows, support FAQs, and reorder nudges.
Set up Google Sheets + GPT to analyze ad performance weekly without hiring a media buyer.
Built an Airtable interface for the founder to “talk to their numbers” using natural language queries.
3. Smarter Marketing System
Shifted ad budget to retargeting and warm lists — ROAS increased by 2.4x in the first month.
Used AI to rewrite and split-test landing page copy, ad hooks, and product descriptions.
Launched an abandoned cart recovery sequence generated with AI — converted 21% of lost sales.
Presenting the Opportunity
Before we implemented, we gave the client a “Revenue Unlock Brief” — a simple 2-page document showing:
If even 30% of their existing customers reordered, MRR would 2x
If they reduced ad waste by half, they’d save $2K/month
If they moved just 10% of cold traffic to subscription, revenue would climb 40%
That kind of math speaks louder than strategy decks.
Implementation
We worked with Verra & Co. on a 9-week sprint, with hands-on support each week:
Set up automation together via live working sessions
Delivered copy and creative, not just “ideas”
Acted as a thought partner — not just a consultant
The founder told us, “It’s the first time I felt like someone was actually in it with me.”
The Result
Monthly revenue went from $12K → $36K in 90 days
40% of revenue now comes from subscriptions, bringing predictable cash flow
Customer support time dropped by 60%, freeing up the founder’s time
They’re now testing their first international campaign — with the same core system
Why It Worked
We didn't give them “more things to do” — we gave them less to do, better
AI wasn’t a gimmick — it was a quiet multiplier across every area of the business
We didn’t act like an agency. We acted like a partner.